Objective
The campaign aimed to generate awareness for the new color additions to the Mid-Fire glaze line by activating ceramic artists, engaging the creative community, and directing attention to participating retail partners during a focused promotional period.
Strategy
To maximize visibility and community engagement, the campaign partnered with 10 ceramic artists who showcased the new Mid-Fire colors through original content. Each artist was aligned with a designated retail partner to create a cohesive, targeted activation strategy. The campaign was further supported by branded content, an interactive giveaway, and optimized link-in-bio navigation.
Key strategic elements included:
• Creator Partnerships: Influencers were selected for their credibility and creative alignment with the Mid-Fire product line, helping to generate authentic, visually compelling content.
• Branded Content Integration: Original posts from the brand played a key role in shaping the campaign narrative and contributed significantly to total engagement.
• Link in Bio Optimization: Six custom landing pages were added to the brand’s bio link to support retail partner visibility and streamline user navigation during the campaign.
• Community Giveaway: A high-engagement giveaway invited users to tag friends and share their favorite colors, encouraging organic reach and participation.
• Hashtag Strategy: Campaign-specific hashtags ensured consistency and improved discoverability across platforms.
Results
• The campaign generated 102K total views across all posts, reflecting strong interest in the new product line.
• Branded content accounted for 21.7% of the total views, highlighting the effectiveness of a balanced content mix.
• The brand experienced a 46.5% increase in follower growth compared to the previous period, signaling heightened engagement and brand momentum.
