I’ve always believed that art is more than a set of techniques—it’s a way of seeing, listening, and discovering new perspectives. My early journey was shaped by a love for visual storytelling: first in Beijing at Tsinghua University, where I honed my foundation in Visual Communication Design, and then at the School of the Art Institute of Chicago, where I deepened my practice through experimental installations and conceptual art. In those formative years, I delved into everything from typography to community-based art projects, eager to explore the many ways art and design can spark conversation and bring people together.
School of the Art Institue of Chicago
Academy of Arts & Design, Tsinghua University
That curiosity ultimately led me to an internship at Someoddpilot Creative Agency in Chicago, where I had the chance to work on the Patagonia Action Works website redesign. Collaborating with the marketing team at Patagonia was a revelation—it was the moment I realized how much a strong brand strategy and storytelling can shape a company’s relationship with its community worldwide. After seeing how design and marketing intersected to inspire real-world impact, I knew I wanted to pivot toward marketing full-time.
Filming for a project
Someoddpilot Creative Agency
Since then, I’ve focused on social media marketing, community building, influencer management, brand strategies, and content creation—skills I’ve applied to help iTalkBB TV and Speedball Art Products connect with broader audiences and build meaningful brand loyalty. Whether leading multi-channel marketing campaigns, optimizing website performance, developing omni-channel content strategies, or forging partnerships with influencers, I’ve come to believe that a well-crafted marketing strategy is really just storytelling with a purpose. My background in fine art and graphic design informs every campaign I touch, uniting aesthetics, core message, and data to create experiences that truly resonate.
Speedball Inks
Capturing assets on the production floor
Today, I’m proud to combine both sides of my professional experience—my fine art roots and my marketing expertise—to create compelling brand narratives. Through a blend of creative intuition and strategic execution, I aim to spark genuine connections that not only capture attention but also inspire lasting loyalty.