Computer, Girl, Flags, and Doritos (2016) is a large-scale, semi-immersive digital installation that examines the interplay of consumer culture, digital media, and the commodification of identity in the 21st century. A towering computer stands at the center, serving both as a gateway and a barrier to our increasingly virtual world. Two oversized Doritos hover like pop-art relics, reminding viewers of the constant presence of corporate branding in everyday life. Four flags, adorned with the recognizable YouTube logo, flank the installation, evoking both the ubiquity of online platforms and the spectacle of social media performance.
Atop this digital landscape, a floating female figure introduces a note of surrealism. She hovers weightlessly in an undefined space, suggesting the fluidity of self in a hyperconnected era. Her physical form contrasts with the rigid geometry of the electronic tableau, prompting questions about the boundary between corporeal experience and virtual persona.
By merging the iconic symbols of snack foods, social media, and the internet, this digital installation offers a playful yet incisive commentary on how technology and advertising shape our collective imagination. The installation invites viewers to confront the seamless blend of entertainment, consumerism, and digital identity that defines contemporary visual culture.
